79Ancestors, the cross-disciplinary record label co-founded by EFFIXX in early 2016, had ambitions to launch with a new product similar to the handheld LED projector developed for the Deru
1979 project—an object which would play an album through a built-in speaker, and a visual display-based component. For our first artist signing, A.M. Architect, we used what we learned while creating the Deru projector to invent something wholly original from scratch, but aimed to introduce the ability for users to somehow interact and influence the content.