The Sony XB41 line of bluetooth speakers are novel both in design and features: water/mud-proof, an extra bass button, "live sound" stereo widening, and of course the strobing color LED lights. Nashville-based agnecy Confidant and director Young Replicant crafted a campaign around the product's ability to make the party come alive and needed a visual treatment that brought these features to life.

EFFIXX supported the vision by developing a visual fx look that would accent all the moments where the product's features were activated—elevating the energy and visualizing sonic attributes.The look was created using a combination of practical long exposure shots taken on set, and digitally-composited light forms which react to the music track.