EFFIXX had the unique privilege to be included in the early conversation about MUTEK.SF, when its' leaders were first discussing the notion. Having performed live at the festival's Mexico City (MUTEK.MX) event in 2015 and following its' influential trajectory in the media art and experimental music community for nearly two decades, we understood how vital it would be to the San Francisco Bay Area's complex relationship with artists and technology.

We teamed up with art director Joyce Su for a campaign which nods towards both tech-inspired futurism, as well as the city's cultural legacy of pioneering concert visualization and mid-century op-art by using a formative graphic device as a basis—the moiré pattern.