Building a set of motion-based assets to promote an album launch, and translating it to a novel live show production that the artist can setup and configure for each night of a 35-day tour
Role
In early 2017, EFFIXX was approached by visionary indie-electronic label Ghostly International to shoot new press portraits of Com Truise, ahead of the Iteration album release. Conversations about the release campaign and massive upcoming U.S. tour with Clark led to a ideas for a series of animated teaser videos, and ultimately - the production of a high-impact stage visuals/lighting design that would pack easily into a compact tour vehicle.
Album Teaser Videos
Animated Content Production
Static designs utilizing stats and audio frequences from each single to create a custom album-themed player/visualizer.
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Singles Visualizers
The Iteration singles videos uses stats and audio frequences from each single to create a custom album-themed player/visualizer. Used for three singles leading up to the album launch.
Tour Visuals
Stage Production & Content Design
Art direction, motion design & lighting / stage programming for the 2017 Com Truise tour with Clark.
Custom LED panel design, engineering, and tour production by Future Weapons (Adam LaBay / Kyle Glaser )
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Press Photos
Studio Portrait photography
Studio portraits for the Iteration press campaign.
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Credits
Anthony Ciannamea
Art Direction MOtion Designer Video Programming Photography
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